Complete vehicle information in the customer's hands

Challenge

D'Ieteren Luxury Performance distributes some of the most prestigious automotive brands in Belgium — Porsche, Bentley, Lamborghini, and Rimac. In their showrooms, sales teams present vehicle lineups, specifications, WLTP figures, and pricing to prospective customers, and that presentation has to match the polish of the cars themselves.

Each marque carries its own visual identity and product catalogue, but D'Ieteren's sales and marketing teams work across all four. They needed a single in-dealership tool that could present every brand at the right level of fidelity — without the group maintaining four separate apps, and without sales teams context-switching between them.

At the same time, the marketing team needed to own content directly. Model launches, price changes, and photography updates couldn't sit in an IT backlog.

Solution

We delivered a unified iPad app for the showroom floor, with a content workflow designed for D'Ieteren's marketing team to run on their own.

In-Showroom Presentation

A curated, multi-brand catalogue of vehicles — each with photography, WLTP figures, pricing, and spec details — presented in a layout designed for one-to-one sales conversations on an iPad.

Centrally Managed Content

D'Ieteren's team publishes and updates content from a single back office. The same content powers every tablet across every dealership, and updates reach the sales floor without waiting on IT.

Four Brands, One Product

Porsche, Bentley, Lamborghini, and Rimac each live inside the same app, each presented with identity-appropriate typography, imagery, and hierarchy, while sitting on a single shared platform.

Key Features

• Multi-brand catalogue across Porsche, Bentley, Lamborghini, and Rimac in a single app
• Vehicle detail pages with photography, WLTP data, pricing, and spec details ready for the sales floor
• Centrally managed content owned and updated by D'Ieteren's marketing team, independently of IT
• iPad experience tailored to the in-dealership sales conversation

Results

• A single tool for sales teams across D'Ieteren's full luxury portfolio
• Editorial autonomy for D'Ieteren's marketing team, with updates going live without an IT cycle
• One product serving four luxury brands across the group's showroom network
• Delivered end-to-end by Rush Labs — product scoping, development, infrastructure, and deployment (design provided by D'Ieteren)