Elevating Luxury Automotive Brands with a Modern CMS Migration

This migration was more than just a technical update. We ensured the new platform respected the strict brand guidelines of each luxury marque, from layout consistency to visual tone. Every detail of the site — down to the micro-animations — was carefully crafted to reflect the premium identity of these legendary automotive brands.

The result: a sleek, responsive, and scalable platform that enhances storytelling while remaining faithful to the DNA of each brand.

The Challenge

The existing digital ecosystem for these luxury marques was built on a legacy JavaScript codebase that limited creativity and scalability. This presented two significant challenges:

1. Maintaining strict brand guidelines: Each luxury automotive brand had meticulous design standards that couldn't be compromised during the migration. Every visual element, from typography to spacing to color palettes, needed to adhere precisely to brand requirements.

2. Modernizing the JavaScript codebase: The existing codebase lacked type safety and modern best practices, creating maintenance challenges and limiting development efficiency.

D'Ieteren Luxury Performance needed a solution that would not only showcase these prestigious brands with the elegance they deserve but also provide a more robust, flexible foundation for future growth while addressing these technical limitations.

Our Comprehensive Approach

This migration was more than just a technical update. We orchestrated a complete transformation of the digital experience by:

• Modernizing the tech stack with a migration to TypeScript, enhancing code reliability and maintainability

• Reimagining animations by replacing GSAP with Tailwind-driven solutions that maintain sophistication while improving performance

• Transitioning infrastructure from Vercel to Azure, providing enterprise-grade hosting solutions befitting luxury automotive brands

• Upgrading content management by migrating from Sanity to Storyblok, empowering marketing teams with intuitive editing capabilities

Throughout the process, we ensured the new platform respected the strict brand guidelines of each luxury marque, from layout consistency to visual tone. Every detail of the site — down to the micro-animations — was carefully crafted to reflect the premium identity of these legendary automotive brands.